Marketing & Advertising Chart of Accounts

A comprehensive accounting structure tailored for marketing & advertising businesses

Why Use This Template?

A well-structured Chart of Accounts is essential for accurate financial tracking and reporting in the marketing & advertising sector. This template includes industry-specific accounts and categories designed to match your business operations.

How to Use This Template

Review the account structure below
Download in your preferred format (CSV or PDF)
Customize account codes and names as needed
Import into your accounting software

Chart of Accounts

Account Code	Account Name	Category	Type	Description
1101	Cash	Asset	Current Asset	Physical cash and bank accounts
1102	Accounts Receivable	Asset	Current Asset	Money owed by clients for marketing and advertising services
1103	Prepaid Media Slots	Asset	Current Asset	Prepaid advertising slots on digital or traditional media
1201	Office Equipment	Asset	Fixed Asset	Office computers, printers, and other operational equipment
1202	Studio Equipment	Asset	Fixed Asset	Cameras, lighting, and audio equipment for content creation
1401	Prepaid Rent	Asset	Prepayment	Rent paid in advance for office or studio space
1402	Prepaid Insurance	Asset	Prepayment	Insurance premiums paid in advance for business coverage
2101	Accounts Payable	Liability	Current Liability	Money owed to vendors, freelancers, or suppliers
2102	Taxes Payable	Liability	Current Liability	Taxes owed to government authorities
2103	Wages Payable	Liability	Current Liability	Unpaid salaries and wages owed to employees
2201	Equipment Loan Payable	Liability	Non-Current Liability	Long-term loans for purchasing studio or office equipment
3101	Owner's Equity	Equity	Equity	Owner's initial and additional investments in the business
3102	Retained Earnings	Equity	Equity	Cumulative profits retained in the business
4101	Depreciation Expense - Office Equipment	Expense	Depreciation	Depreciation of office computers, printers, and equipment
4102	Depreciation Expense - Studio Equipment	Expense	Depreciation	Depreciation of cameras, lighting, and audio equipment
4201	Ad Placement Costs	Expense	Direct Costs	Costs for purchasing ad slots in media channels
4202	Content Production Costs	Expense	Direct Costs	Expenses related to producing marketing content
4203	Freelancer Payments	Expense	Direct Costs	Payments made to freelancers or contractors for services
4301	Office Rent	Expense	Overhead	Cost of leasing office space
4302	Studio Rent	Expense	Overhead	Cost of leasing studio space for content production
4303	Utilities Expense	Expense	Overhead	Electricity, water, and internet expenses
4304	Administrative Salaries	Expense	Overhead	Salaries of administrative and managerial staff
4305	Marketing Software Subscriptions	Expense	Overhead	Costs for marketing software tools and analytics platforms
5101	Advertising Revenue	Revenue	Revenue	Revenue earned from advertising campaigns
5102	Consulting Revenue	Revenue	Revenue	Revenue earned from marketing and strategy consulting services
5103	Content Creation Revenue	Revenue	Revenue	Revenue earned from producing creative content for clients